How ALDI Nord brings leaflet production onto one Europe-wide platform

^{Image: © ALDI Nord Deutschland}

The starting point: grown structures and many silo solutions

Before the project, each national ALDI Nord organization managed its product data in different tools. This led to unnecessary costs, long production times, and dependence on individual agencies. ALDI Nord produces more than 52 leaflets per country each year, in both print and digital versions for the respective websites. The more diverse the systems in each country became, the more complex the processes and projects grew. ALDI Nord therefore wanted a single, Europe-wide platform to automate leaflet creation and put the project out to tender at a comprehensive scale.

One overall project, one shared data foundation

Automating print output was part of a larger initiative. In parallel, ALDI Nord introduced a Europe-wide PIM system that all eight countries will use going forward. Another service provider implemented this part of the project. Because the two initiatives are closely linked, the teams coordinated regularly. The product and asset data consolidated in the PIM forms the shared foundation on which Laudert’s automated leaflet production builds.

The Publishing Management Tool: automated, centralized, collaborative

Using the priint:suite from WERK II, Laudert built a Publishing Management Tool for ALDI Nord. It covers the entire leaflet process for all eight countries: Germany, the Netherlands, Belgium, Luxembourg, France, Spain, Portugal, and Poland. Its core components include:

• Automatic generation of layouts based on product data from the new PIM system
• Template-based leaflet designs with central, reusable templates
• Grid planning to assign products to page layouts
• Automatic content updates when data changes
• A grid planning and design tool with automatic data linking
• A collaboration tool that lets everyone involved in a leaflet work together efficiently

Iterative approach instead of a rigid roadmap

A project of this scale, with eight countries, two parallel system landscapes, and many stakeholders, cannot follow a rigid waterfall plan. Laudert and ALDI Nord therefore worked in phased, iterative sprints. They used agile methods, clearly defined sprints, and corresponding subtasks, while keeping enough flexibility to respond quickly to new requirements. After the project kicked off at the end of 2025, work started in several countries on staggered timelines. Portugal went live first in May 2026, and other countries followed step by step. This allowed the team to apply lessons learned and make adjustments throughout the project instead of waiting for a single milestone. This pace was made possible above all by the close, smooth collaboration between Laudert’s teams in Vreden, Germany, and Ho Chi Minh City, Vietnam, and by the strong support of the ALDI Nord teams. From the start, everyone worked hand in hand.

The result: one platform, five clear benefits

With the new Publishing Management Tool, ALDI Nord is replacing its national silo solutions with a single platform. The impact is visible on several levels:

• Lower long-term tool costs through the elimination of national silo solutions
• Technological independence from individual agencies and their systems
• Higher process efficiency in producing print leaflets
• Greater transparency, since the status of every leaflet in every country can be tracked at any time
• Significantly faster leaflet production thanks to end-to-end automation

With Dynamic Publishing on the priint:suite, ALDI Nord has moved from eight isolated, partly manual leaflet processes to a unified, automated European platform.

If you also want to standardize and automate heterogeneous processes in brochure, catalog, or content production at your company, it’s worth a conversation with us.

Published on November 5^th 2026