Product and Asset Data
Product and asset data: high-quality, current data at all times
Product data defines your products, asset data defines the associated media. With every application the importance of your data availability and quality increases almost exponentially. That’s why our content team is here to support you with their knowledge and resources, identifying the ideal data models and, depending on your case, taking on manual, system or AI-supported tasks to create, enrich and structure your product and asset data.
- High-quality product data:employing our data management expertise, we will increase the quality of your product data, migrating it into new models, adapt it for new fields of application and correct faulty data.
- Asset services for media data: we will support you in generating, processing and optimising your media data, add tags and attributes as required and check and create metadata according to the IPTC standard. We also provide structured storage and administration as well as assignment to the associated product data. To achieve the final look of your media assets – from consistent colors to retouching – we utilize post-production and image editing as needed.
- Know-how and resources: aligning the quality of your data with the requirements of your company not only calls for expertise, but often means small-scale, complex work – skills you may not yet have in-house. Our content teams will create the resources and know-how for you to manage your data.
Natural Language Generation:
Automated Product Content Creation
Structured product data provides the ideal foundation for automated content creation. With Natural Language Generation (NLG), you can convert attributes, keywords, and product information directly into reader-friendly, SEO-optimized text – scalably, quickly, and in up to 110 languages. Thousands of product descriptions are created in no time, without any loss of quality. The texts sound as if they were written by editors – but up to 80 percent faster. Laudert supports you from needs analysis through implementation to workflow integration.
From product information to metadata: standardisation down to the last detail
Product and asset data take on important roles in your communication processes. In order to function, they have to be uniform and comparable. We achieve that by applying standards that are set within the company as well as common, global standards (such as schema.org specifications or IPTC standards for metadata).
Product data preparation
- enrichment
- data model migration
- correction
- checking
Clean media data
- orting and administration
- data completion
- metadata generation
- tagging, attributing
Data mapping
- data linking
- ‘Single Source of Truth’
- resource availability
An overview of our product and asset data services:
- Product data: Enrichment, migration, correction, and data validation.
- Asset services: Generating/optimizing media data, tagging & attributing, metadata according to the IPTC standard.
- Data mapping: Linking to the “single source of truth” and clean storage.
- Natural Language Generation (NLG): Automated, SEO-optimized text generated from structured product data – scalable and multilingual.
- Resources & expertise: We also handle detail-intensive implementation – manually, system-supported, or AI-supported.
- Product descriptions & translations: written by humans or generated automatically (NLG) – SEO-optimized, scalable, and multilingual.
Sven will be happy to advise you!
Sven Stowermann will talk to you about this topic in the context of holistic impactful product communication.
