PIM + PXM Implementation
PIM for clean product data. PXM for channel-specific delivery—without Excel workarounds
As the central system for capturing, managing, and distributing all relevant product information, a Product Information Management system (PIM system) plays a crucial role in your company. It supports all processes in the product-related information supply chain and serves as the “single source of truth.” To ensure this source remains reliable, we work with you to define governance, roles, and validation rules – for standardized data, clear responsibilities, and traceable data quality.
We implement PIM systems – from the conceptual phase through to the rollout of suitable software such as Centric PXM (formerly Contentserv) or ATAMYA. To ensure your product data is not only accurate but also compelling at every touchpoint, we integrate PXM as a complementary component: for channel- and target-group-specific delivery, consistent content, and a cohesive product experience.
- Use case evaluation:We work with you to analyze the infrastructure, requirements, and functional capabilities for your implementation – whether it’s standalone or integrated, basic or highly functional. In doing so, we also take into account the channels, target audiences, and content formats you want to support in the context of PXM.
- Project planning:Teams with clearly defined responsibilities, agile implementation, and an optimal data model: We’ll work with you to plan a flexible implementation with milestones, as this process may take several months. For PXM, we’ll also define rules and workflows to ensure that content is delivered to the right channels.
- PIM data migration: Migration often turns out to be a particularly critical factor. That’s why we discuss this with you early on to ensure that no incorrect or outdated product information makes its way into the new solution – and provide support from our data experts as needed. At the same time, we lay the groundwork to ensure that experience-relevant attributes (e.g., for personalization, variant logic, and content delivery) are available in a clean, reliable format.
A selection of our success stories
What our customers say about us
The human touch is simply indispensable to a project like this.
What PIM really means for your company
With your Product Information Management system, you ensure a consistent, high-quality product data master that is available across all channels. It simplifies and accelerates time-consuming processes and ensures an optimal product experience at every touchpoint – thereby contributing to higher conversion rates. Returns are minimized. Your suppliers can also be connected directly to your PIM. Last but not least, personalization is playing an increasingly important role in marketing. A PIM system lays the foundation for this.
With PXM, you take the next step: You control how product information is displayed across channels, markets, and target audiences – including consistent content, variant logic, localized versions, and optimized presentation throughout the customer journey.
PIM concepts
- strategic consideration
- case-precise concepts
- process evaluation
- Channel & Touchpoint Requirements (PXM)
Professional implementation
- acceptance through human focus
- agile approach
- definition of sub-goals
- Governance for Channel-Specific Distribution (PXM)
Secure product data
- data model creation
- clean-up and optimisation
- automated migration
- data team as support
- Experience-related attributes & rules
Our product information management services:
- Strategic evaluation, design and implementation planning
- Narrow solutions and customised functional adaptations
- Agile project management with human input
- High level of interface expertise
- Close collaboration with technology partners (e.g. ATAMYA, Centric PXM -> formerly Contentserv)
- Innovative in-house developments (LaudertMediaPort®)
- Design of channel- and target-group-specific content delivery (PXM) – including rules, variants, and quality criteria
- Enablement of consistent product experiences across online stores, marketplaces, print, and other touchpoints
- Useful AI features such as AI-powered data validation or automated attribute and class generation make your daily business easier. Learn more in “AI in Tools + Processes”
Also interesting…
Felix will be happy to advise you!
Felix Knabe will talk to you about this topic in the context of holistic impactful product communication.
