Packaging – from Design to Prepress
Systematic Packaging and Label Design – brand-consistent and compliant
In everyday use, packaging must reliably combine brand identity, information, and legal requirements – often across numerous variations, formats, and languages. This is exactly where we provide comprehensive support: conceptually and creatively in packaging and label design, as well as technically and procedurally with automated, system-integrated workflows. The foundation for this is Dynamic Publishing: Based on templates and rules, content is reliably retrieved from your data sources and seamlessly integrated into the layout. This ensures that packaging and labels remain CI-compliant, accurately reflect labeling requirements, and can be reliably updated even with last-minute changes – with fewer manual iterations, a lower error rate, and a shorter time-to-market.
Packaging
In packaging design, legal requirements, CI compliance, and language versions must all be balanced against tight deadlines. With our packaging expertise, brand insight, and automated workflow, we support you throughout the prepress process – from the master file to the secure output of print data – even when dealing with multiple variations and last-minute changes. Dynamic Publishing forms the foundation of this process.
Labels
Labels combine product information, marketing content, and labeling requirements, which can change quickly. With dynamic publishing, rule-based templates, and database integration, we ensure fast, secure, and scalable label production – including variants, language adaptations, and labeling requirements.
Our Packaging Services
- Automated Workflows (Dynamic Publishing): for greater speed, fewer errors, and consistent quality.
- One-stop prepress: from master/template to proofing and print data output.
- Rule-based templates: reliably implementable even with complex layouts and mandatory information.
- Database integration: e.g., with PIM, DAM, ERP, or even Excel – for up-to-date data and fewer manual steps.
- Scaling of variants & languages: reliably map, quickly output, and reduce the workload on teams.
- Brand compliance & CI security: consistent design across product ranges and markets.
- Legal compliance & timeliness: implement changes to labeling requirements at short notice.
- Proofing, review, & print data checks: for production reliability right through to final output.
Numerous variants, tight deadlines, and strict compliance requirements – we’ll help you manage all of this reliably and efficiently.
Sven will be happy to advise you!
Sven Stowermann will talk to you about this topic in the context of holistic impactful product communication.
