Communications Radar
Keeping an Eye on Your Markets, Opportunities, and Challenges
The radar is our symbol for collaborative, forward-looking consulting. We analyze and identify the levers that will enhance the impact of your product communication across all channels. In doing so, we pinpoint what you can optimize in the short term to give you a competitive edge in your market.
- Effectiveness, Not Empty Talk:We analyze what resonates with your target audience – and translate it into clear messages, arguments, and guiding principles.
- Creation + Technology from a Single Source:We always develop concepts with the most effective implementation in mind. We combine creative development with technological expertise – so that campaigns, assets, and formats can be produced and delivered efficiently.
- A Holistic Approach to Content, Tools, and Channels:From the very beginning, we think in terms of content, systems/tools, and channel-specific distribution – as customized as needed.
- AI, Automation, and Human-in-the-Loop:We use AI where it improves quality, consistency, or speed – and combine it with automation and human oversight. → Learn more about AI at Laudert
We don’t start with “nice ideas” – we start with impact.
We highlight what can be implemented quickly – and what you should build for the long term. And we develop concepts so that they work seamlessly across all relevant channels – combining creativity and technology in a single setup.
We analyze what works
- Target Audiences & Purchase Motivations
- Channel & Content Reality
- Data Availability & Feasibility
We refine the concept and guiding principle
- Brand story and positioning
- Tone and visual language
- Campaign architecture
- Content and format logic
We deliver effective results
- Campaigns, assets, formats
- Channel-specific delivery
- Scalable production
- Measurement & optimization
Here’s exactly what you’ll get
- A radar check of your communication: Where do your brand, offering, and channels stand today – and where are the biggest levers for change?
- A prioritized opportunities agenda: What can you implement in the short term, and what do you need to prepare for the long term?
- Actionable communication concept: Guiding principle, messages, positioning, and USP storyline – so clear that creative, production, and channels can pick up right where we leave off.
- Guidelines for content & creative: Tone, visual language, formats, and content building blocks – tailored to your offering and your target audience.
- Plan for channel-specific distribution: Campaign architecture and priorities – aligned with touchpoints, resources, and time-to-market.
- Measurement and optimization strategy: Which metrics matter, how we test, and what we refine – so that impact isn’t left to chance.
Dina will be happy to advise you!
Dina Hemsing will talk to you about this topic in the context of holistic impactful product communication.
