Print Agency: Smart Print in the Marketing Mix

Print delivers measurable results. We know how.

AI is flooding digital channels with content. Print stands out: It’s touched, noticed, and remembered—generating attention that no feed can match. When used correctly and relevantly, print isn’t an alternative to digital, but rather the perfect complement to the marketing mix: selective, personalized, and measurable.

As a print agency, we support you end-to-end: from objectives and target audiences through personalization and automation (programmatic printing, dynamic publishing) to production, lettershop, mailing, and quality management—independent of any specific printer and with process reliability. And: We don’t view print as the “final production step,” but as a valuable touchpoint that brings the brand to life.

When to use Print?You’re considering print as a channel—together, we’ll find the format, mechanics, and measurement setup that work best for your goal.
Precision over VolumeWe plan selectively: targeting audiences, triggers, formats, and frequency in a way that prioritizes relevance over circulation.
Measurability is built inTrackable CTAs, attribution logic, and reporting make impact visible – and improve every subsequent campaign.

When print makes sense in the marketing mix

Print is the right channel when digital touchpoints have been exhausted or when a physical presence makes all the difference. Typical situations – especially in retail/e-commerce and B2B:

Catalogs & Product Line Communication – When selection, comparison, and inspiration matter: Catalogs and lookbooks bring structure to the product line, explain differences, and bring brand worlds to life – both online and offline (e.g., with QR codes or short links to the relevant landing pages).
Reactivation – When inactive customers or those who abandoned their shopping carts no longer respond digitally, a personalized mailing with a clear call-to-action (CTA) often achieves significantly higher response rates than yet another retargeting banner.
High-Value Segments – When relevance matters more than reach: targeted outreach for top customers, premium product lines, or service extensions – with measurable results.
POS & Retail Locations – Deliver local offers, promotions, and product line updates quickly and precisely to the sales floor at the POS – customized by region, store, or target audience.
B2B Decision-Makers – When multiple people are involved in the decision-making process: product catalogs, product updates, or personalized information packages shared by both sales and marketing teams.

Want to first assess which channels in your marketing mix offer the greatest leverage?
→ Discover the Communication Radar

Print in all facets

creative design
smart implementation
efficient data handling

Print on demand

all printing processes
processing and finishing
individual and personalised

The best advice in print

strategic integration of print in the marketing mix
holistic approach
creative support
technical management

What we offer as a Print Agency: From concept to mailing

Print Mix Check (30 min) – Together, we’ll determine which format, mechanism, and measurement setup best suits your goals – and whether a pilot makes sense.
Experience that pays off – For decades, we’ve been executing print projects for retail, fashion, and B2B. We know what works, we’re familiar with the pitfalls, and we bring this experience directly to your project. When things get big, we stay calm: catalogs running into the hundreds of pages flow smoothly through our processes all the way to the mailroom – and are ready for shipment on time.
Creation & Design – From the initial idea to the print-ready layout: our creative team develops formats that align with your brand and your target audience.
Personalization & Automation – Using programmatic printing and dynamic publishing, we create (hyper)personalized print media in any print run – from n=1 to high volumes.
Production & Quality Management – All printing processes, finishing, color management, and print approval: independent of any specific print shop, with a broad network of specialized print and finishing experts.
Mailroom, Logistics & Shipping – We handle the entire process: packaging, address management, and shipping – on time and with process reliability.
Tracking & Reporting – We help set up tracking systems, analyze response and conversion rates, and provide insights for the next campaign.