FILA: Visually stunning social media campaign for the White Rock Collection

Social media content for FILA’s outdoor-inspired fashion collection

FILA stands for casual styles, trending design, urban looks and excellent sportswear. With last year’s launch of its White Rock Collection, the Italian cult brand created another successful fashion collection and brought it to market with a visually stunning social media campaign – inspired by outdoor clothing and workwear.

Our Laudert Studio in Hamburg took on the model casting and implementation of the campaign. The stills and model photography were shot, rather unusually, against a backdrop of turquoise paper. This effective trick imbued the images with the perfect colour temperature for the next step, the composition of wild, rugged mountain landscapes – all created by our Hamburg media team in post-production.

The result is atmospheric, epic content that presents the White Rock Collection in unique settings. And it’s so convincing that FILA decided to use the images for large-format, point-of-sale print media as well.