Media Asset Management Software


With the help of media asset management software, data chaos in your company will be a thing of the past. Media assets include digital content of all kinds, such as images, graphics, logos, videos or text elements that are of particular value to your company. Organize and structure digital content to find and manage your media assets quickly and to prepare them for all communication channels. The key to efficient and consistent data storage is meta data. With the right MAM software, you can store these centrally in a browser-based system. The result is not just a significant reduction in data management expenses, but also the reinforcement of your brand. By reaching your customers with optimized content across all channels, you will create one-of-a-kind experiences throughout the customer journey using the right media asset management software.


Why implement MAM software?

  • Quickly find and sort digital content by adding meta information
  • Prepare content for all communication channels with optimal quality
  • Central organization of your media assets in a single system – as a perfect supplement to PIM
  • Quality management through customer-specific approval process and a fixed distribution of roles and rights
  • Contouring for your strong brand image thanks to consistent communication across all channels

Choosing the right provider for MAM software


The requirements of companies are as diverse as the providers for media asset management software.
We will find the perfect software solution with you, whether this means our intuitively usable in-house developmentLaudertMediaPort® or systems from our countless IT partners, such as CELUM or Contentserv. In the process, we will analyze your needs, advise you in system selection and integrate the software into your existing IT infrastructure. Our 80-person media IT team will work at your side during implementation with its extensive interface expertise and broad market overview. Benefit from our experience! According to Market Performance Wheel, Laudert’s customers are some of the most satisfied on the market. You can find the latest news and many successful MAM projects in our magazine.

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