LOFT wins creative budget for the DTM and the GT Masters

Since the 2023 season, Laudert has been lead agency for the renowned DTM and GT Masters racing series supported by the General German Automobile Club (ADAC). Laudert showcased its vision, creative power and strategy over multiple rounds of a creative tender, competing against well-known network agencies, convincing the ADAC to award this coveted commission to the Home of Media.

Michael Oestreich, head of the Laudert creative agency LOFT, is looking forward to the new task: “The DTM is a real flagship of motorsport. We are pleased to be able to support the ADAC with our strategic and creative input.” The fact that this important tender was decided in favour of the LOFT by Laudert team “is a significant sign of the success of our strategic expansion of creative services in recent years and a sign of trust from the ADAC,” according to Oestreich.

The LOFT team had already implemented initial projects in Stuttgart and Vreden at the Essen Motor Show in December 2022. And the long-awaited start of the DTM in Oschersleben will take place this weekend. Oestreich continues: “I am delighted that we have built such a strong relationship with the ADAC marketing team within quite a short period of time. Working together is so much fun!”

Motorsport is not new to Laudert: Laudert and its Stuttgart team have been supporting the MX Masters motocross series since 2016. The company is now the responsible partner for a total of three ADAC racing series.