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Point-of-Sale and Out-of-Home Marketing
Point-of-sale and out-of-home Marketing: using customer journey touchpoints effectively
Point-of-sale (POS) and out-of-home (OOH) media are important customer contact points in the customer journey. By specifically embedding them in your overall communicative strategy, they will have a significant impact on your brand. To make sure that these media reach your customers, we will support you strategically and conceptually and implement your content in a creative and adaptive manner – all the way to data delivery or printing processing.
- Strategic planning:achieve the optimal use of your POS and OOH media through strategic integration. Customised concepts and campaigns convey your message most effectively.
- Content creation and adaption:we will craft your textual and visual content to power your touchpoints and adapt existing media into the right format and form for every type of usage, both in-store and out-of-home.
- Print process to delivery:we will make sure your media is produced and delivered to the highest printing standards and on time.
![Teambesprechung Kommunikationsstrategie mit Flipchart](https://www.laudert.com/wp-content/uploads/2023/09/kommunikationsstrategie-team-besprechung-1024x576.jpg)
![](https://www.laudert.com/en/wp-content/uploads/2023/10/point-of-sale-team.jpg)
![](https://www.laudert.com/en/wp-content/uploads/2023/09/kreation-laptop.jpg)
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POS and OOH: reliability from creation to printing
The right strategy and conception means that your touchpoints in both in-store and out-of-home advertising become perfect representations of your brand. Whether it’s consulting you require, creative implementation or time-sensitive print production for a wide variety of formats and surfaces, our expert teams will provide you with the necessary know-how for effective, strong POS and OOH campaigns for your product and brand communications.
Concepts & planning
- strategic advice
- individual concepts
- campaign control
Creation & adaption
- sophisticateed design
- creativ in images and texts
- for special formats
Reliable printing
- professional print processing
- highest printing standards
- print acceptance and delivery
- for OOH advertising
Our POS and OOH media services:
- Strategy planning and concept
- Professional campaign planning and control
- Content creation in images and text according to the highest creative standards
- Adaptation of existing media and campaigns to POS and OOH advertising
- Individual adaptation for every surface and location
- Entire printing process – processing, control, delivery
- Internally effective, externally resistant, sustainable
![](https://www.laudert.com/en/wp-content/uploads/2024/07/Netto-Auftsteller-Laudert_1500x750px-1024x513.jpg)
Ingo will be happy to advise you!
Ingo Keizers will talk to you about this topic in the context of holistic impactful product and brand communication.
![](https://www.laudert.com/en/wp-content/uploads/2023/09/ansprechpartner_ingo-keizers.png)