Print channels that work
Print as part of your overall strategy: tactile, brand-aligned, and efficiently produced
Print is not “just” paper. When properly planned and produced, it becomes a precise channel in your product communication: as a catalog, brochure, ad, or POS material – and with Programmatic Printing, even as a data-driven 1:1 approach. We combine creativity, process reliability, print data expertise, and (where appropriate) automation. And when it comes to implementation, our print service supports you regardless of the printer – from printing and color management to print approval and shipping.
Catalogs
As a tactile medium, the catalog thrives on direct customer interaction—while also serving as a strong link to your online business. We develop and produce catalogs from concept to completion: whether creative and customized or high-volume and efficient through automated workflows like dynamic publishing. We ensure streamlined processes, reliable print data, and a production process that fits your setup.
POS / OOH
At the point of sale, what matters is what’s easy to understand – and what works reliably on the sales floor. We help you design and efficiently produce print advertising materials for retail and outdoor advertising that align with your brand identity: from eye-catching visuals to clean layout in the required formats. With clear workflows, we ensure that even variations, rollouts, and last-minute adjustments remain manageable.
Brochures
Brochures are often regularly published sales materials – with many regional, seasonal, and language variations. We provide full-service support: from layout, typesetting, and CI-compliant design to system-supported prepress workflows and the delivery of print-ready files – including print approval upon request.
Direct Mailings
Direct mail captures attention when digital channels lose their impact – and it can be seamlessly integrated into campaigns. We help you choose the right format and delivery method, and we conceptualize and design mailings that feel great to the touch and drive a response. This turns direct mail into a controllable channel – with measurable results and a clear role in your campaign.
Ads
Advertisements are a key touchpoint in your communication – and they need to make an impact right away. We design your ads creatively and in line with your brand guidelines: from the initial concept through copy and imagery to clean output in all required formats. Whether it’s a print magazine, trade publication, or out-of-home media – we ensure that your designs work effectively in any setting and are produced on time.
Programmatic Printing
Programmatic Printing transforms print into a data-driven channel: hyper-personalized, highly automated, and in real time—with a print run of just one copy. Based on your customer data, images, text, and other content are automatically compiled and produced using variable data printing. This allows you to combine the emotional appeal and tactile quality of print with the advantages of the online world, such as precise targeting and trigger logic—and achieve measurable results.
Our Services for Your Print Channels
- Concept Development & Design for Print Formats – Brand-Consistent and Tailored to Your Target Audience
- Layout, Typesetting & Adaptations (Variants, Regions, Languages)
- Process setup to ensure reliable production and output
- Prepress & print data preparation, including quality control and approval processes
- Production & implementation through to final distribution (depending on channel/setup)
- Integration of print campaigns into your overall communication strategy
- Data-driven print applications, including 1:1 personalization (programmatic printing)
- Dynamic Publishing: Data-driven, automated page generation for frequently updated or extensive publications.
- Print Services: Consulting and implementation support from print & color management through print approval to shipping
Do you want to efficiently integrate print into your communication strategy—from design to seamless production? Let’s work together to figure out what makes sense for your setup.
Sven will be happy to advise you!
Sven Stowermann will talk to you about this topic in the context of holistic impactful product communication.
