Laudert – your partner for holistic product communication

A passion for perfectly staged products has brought together 500 AI, IT, and process specialists, strategists, aesthetes, and designers under the umbrella of Home of Media. Technology and creativity intertwine seamlessly in our work. This is how we design and implement customized systems for creating, managing, and executing product communication.

We create content by blurring the lines between AI, photography, CGI, and post-production, and we present it perfectly through the channel mix that works best for you. In doing so, we push the boundaries of what’s technically possible today while keeping an eye on what will be relevant for you tomorrow.

About Laudert

Our portfolio

Consulting

Rethink communication
and implement it holistically.

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Tools

Secure, accelerate and scale communication processes.

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Content

Create unique,
brand-compliant content.

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Channels

Make content visible and effective across all channels.

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Our holistic approach is what makes us strong

At Laudert, we believe that combining expertise and perspectives from different fields leads to holistically effective communication. Our Home of Media has been inspiring customers from well-known companies in a wide range of industries since 1959. We provide support as equal partners in an open conversation, not only keeping an eye on the present, but also on the future of communication. We would love to support you too. We look forward to working with you.

https://youtu.be/Jl3MizxJ-hM

AI in Product Communication

While we prepare you and your product data management for the breakthrough of Agentic Commerce, we’re already taking your product communication to a new level with AI-powered content creation: Thanks to AI model pools, image-to-video conversion, creative campaign staging, and much more, we can quickly and efficiently create brand-compliant content that can be perfectly adapted for all channels.

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Current projects

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PAM Building relies on Centric PXM PIM system

In a record time of just six months, Laudert implemented a scalable PIM system based on Centric PXM. Learn more in our success story.

PAM Building

Client: PAM Building
Website: https://www.pambuilding.de/
Services: PIM

Consulting

Process Consulting

Strategic Partnership

Laudert and bonprix have a strategic partnership that goes far beyond the provision of individual services. In our cooperation, operational topics are just as important as innovation and change. A holistic approach, crucial to successful marketing, takes centre stage in all areas – for both companies.

bonprix

Client: bonprix
Website: https://www.bonprix.de/
Services: Mailings

Social Media

Marketplaces

Brochures

Catalogs

Smartly furnished: A PIM for Zurbrüggen

Zurbrüggen has delighted countless customers with a cosy design for their home – and apparently so successfully that those same customers sometimes even prefer to choose their future furnishings from the comfort of their own sofa. In response to this trend, the furniture store brought in Laudert to implement a Contenser PIM system for central management of product and media data, in order to expand and optimise their customers’ online shopping experience.

Zurbrüggen

Client: Zurbrüggen
Website: https://www.zurbrueggen.de
Services: PIM

Process Consulting

Prized Communication

Celebrating more than 300 years since its foundation in 1707, today, Dorotheum is the largest auction house in central Europe. With its Dorotheum Juwelier, the company is also amongst Austria’s leading jewellery and watch trade addresses – with 26 branches in the country as well as an online store. Laudert acts as lead agency tasked with communicating the brilliance of Dorotheum’s exceptional jewellery department, and as such, responsible for campaign management, content production and creative design.

Dorotheum

Client: Dorotheum
Website: https://www.dorotheum-juwelier.com/
Services: Product Photography

Art Buying

Catalogs

Ads

Smart Dynamic Publishing

The BLANCO catalogue production is on a roll! Over the period of just a few months, the company teamed up with Laudert in a joint project establishing a cutting-edge dynamic publishing process – the latest high volume production included 18 catalogues and almost 6,000 pages. The open communication culture between both companies contributed greatly to our success, as the process revealed potential improvements for implementation.

BLANCO

Client: BLANCO
Website: https://www.blanco.com
Services: Dynamic Publishing

Brochures

Creation

PoS & OoH

Visually stunning social media campaign

FILA stands for casual styles, trending design, urban looks and excellent sportswear. With last year’s launch of its White Rock Collection, the Italian cult brand created another successful fashion collection and brought it to market with a visually stunning social media campaign – inspired by outdoor clothing and workwear.

FILA