Marketplaces: effective content creation, target group-specific preparation and efficient IT connections for successful platform business

Marketplaces play an important role in diversifying your own sales channels. Whether industry-specific platforms such as Zalando and AboutYou or cross-industry portals like Amazon, Otto and Rakuten; B2B or B2C: we know how to prepare your content to maximum effect and, with our level of IT expertise, we can connect you using simple, efficient workflows and systems. 

  • Content creation with derivatives:we will work with you to create compelling, meaningful imagery and produce derivatives for your e-commerce and marketplace strategy.
  • Infrastructure integration:our clear interfaces with your data sources (ERP, PIM/DAM, E-Commerce-System etc.) mean that your marketplace business is highly automated. 
  • Data management:we will use our content services to support your company in creating, enriching and validating attributes, texts and product information for marketplaces. 
  • Scalable success:the interplay of content and IT means that your product and brand will be visible on as many platforms as you want, with low staff requirements and high efficiency. 
Laudert Vreden Mitarbeiter im Garten

The symbiosis of content and IT for the marketplace

Ideally, a well-functioning marketplace strategy is based on a structured process that brings together content and data for display. In this way, the product and brand’s creative interpretation are also conveyed in a highly automated IT environment. That’s why our expert teams from LOFT, Studios, Content-Services and IT collaborate very closely on projects involving marketplaces. Either our teams or our partner Tradebyte – we also implement their clear, user-friendly SaaS solution TB.One for direct access to over 90 marketplaces in 17 countries.

Efficient content creation

  • few shoots
  • smart workflows
  • derivatives

Clean data preparation

  • uniform data output
  • compliance
  • data consolidation

Interconnected systems

  • efficient interfaces
  • high degree of automation
  • scalability
  • multilingualism

Our marketplace services:

  • Creative content creation for e-commerce and marketplaces in our studios
  • Derivative-powered narrow content production
  • Analysis, management and preparation of data & attributes
  • Database connection (ERP, PIM/DAM, e-commerce system etc.)
  • Implementation of a unified data source (PIM, DAM)
  • Maximum workflow automation
  • Interface implementation to Tradebyte’s SaaS solution TB.One
  • Process analysis and process optimisation

Yannis will be happy to advise you!

Yannis Rosing will talk to you about this topic in the context of holistic impactful product communication.