AI in product communication
AI at Laudert: Progress that works
At Laudert, embracing digitalization isn’t just a trend—it’s part of our history. Since the 1990s, we’ve been quick to adopt technological advancements, integrating them into our processes to enable measurably better product communication—faster, more consistent, and more scalable.
We are consistently advancing this commitment with AI: Since 2020, AI has been a natural part of our work—not as a playground, but as a tool with a clear promise of quality and efficiency. Research collaborations, our own well-trained systems, and practical applications made us a sought-after partner early on. At times, our results even surpassed what was possible back then with AI-based clipping masks in Adobe Photoshop. And with “Faceswap”—developed in 2022 in collaboration with the University of Wuppertal—we were able to swap model faces using AI with impressive quality even before the major providers.
Below, we’ll show you how we use AI in two key areas of product communication:
Think holistically. Implement responsibly. Scale for the future.
AI is radically transforming the advertising industry – and with it, product communication: new content formats, new channels, new technological approaches, and new service areas are emerging rapidly. We make this tangible: with AI Guides, our GenAI Task Force, and close collaboration with software partners – from consulting to implementing the right tools for your product communication.
Our guiding principle: performance without responsibility is not an option. Data protection, confidentiality, and controllable quality are our top priorities. That’s why we carefully select tools, define clear guidelines, and consistently keep risks, responsibility, and control in sight. Our goal is to use AI as a positive tool for support and innovation – with a holistic view of content, tools, and channels. Because only then can the new possibilities truly be exploited. And the crucial foundation for this is process expertise – it’s in our DNA: since 1959.
