If you want to efficiently conduct photo shoots for e-commerce and catalogs, you need to be tightly organized and well-prepared. With three photography headquarters, more than 50 sets, and over 120 studio employees on staff, we know that better than anyone.
It quickly became clear to us that large-volume photography and text productions can only be realized with intelligent processes and a unified workflow. That’s why, since 2013, our IT specialists have been developing LaudertContentFlow® – our very own studio production management software (SPM).
With LaudertContentFlow®, the entire studio process –from the job preparation to delivery of the final files – can be managed online. This lets us see, for example, what the job’s status is, how the various products should be photographed, which texts should be prepared and where the products are located. To reduce the lead time, many production steps run in parallel – depending on the customer’s individual needs.
Feedback about our intuitive, high-performance solution has been positive – and not only from our employees, who have worked with it in the studio on a daily basis for years. Our customers, industry colleagues and technology partners have also recognized that LaudertContentFlow® is a real game-changer. Due to increasing demand and frequent recommendations, we have made our software commercially available, allowing studios around the world to benefit from our applied expertise and years of experience. Why reinvent the wheel when photography and text productions can easily be managed with LaudertContentFlow® – leaving more time for the creativity factor?
And we aren’t resting on our laurels, either! We regularly confer with our existing customers and our own photo studio team to identify ways to optimize the software. These optimizations are then implemented by the developers in our 80-head media IT team. This ensures that the SPM software intelligently meets the latest demands and that production runs more efficiently overall. Take advantage of our success! You too can easily carry out extensive photo studio productions with LaudertContentFlow®.
LaudertContentFlow® can be easily integrated into the overall company workflow using interfaces. Final images can be automatically added to a PIM/MAM system such as LaudertMediaPort®, with the appropriate settings (format, color profile, resolution, etc.). From there, the product communication knows no limits. Anything is possible, from automated catalog production with database publishing, exporting the data to an online shop, and more. The image files and metadata, as well as cross-selling information, can also be added to the online shop directly from LaudertContentFlow®, downloaded manually. The possibilities are endless.
The licensing options are as multi-faceted as the studio software itself! Depending on your requirements, scope of use and expertise, we offer the following options:
1. License purchase
2. Software as a Service (Saas) usage
In addition, our nearly 500 employees with expertise in various areas of product and brand communication allow us to offer a variety synergistic services in combination with LaudertContentFlow®. Please contact us for further information. Maybe even in June at the COEx Photo Studio Ops in Los Angeles?