There are a variety of applications in the multi-channel environment, such as solutions for PIM (Product Information Management) and MAM (Media Asset Management) or DAM (Digital Asset Management). After the introduction of the software, employees from different specialist departments need to work with it, as well as external individuals in many cases. But it will only be accepted as a central command bridge by all the parties involved if the system is easy to understand and intuitive to operate. This is the only way it can be used as harmoniously and efficiently as possible while still contributing to the company’s success. We believe that user-friendliness is the decisive factor for the success of a software.
With LaudertMediaPort® 3, we have developed an incredibly flexible, powerful PIM and MAM/DAM system that is designed to be highly user-friendly. As integrators, our interface specialists ensure a successful all-round process.
Image data, codes, prices, texts, availabilities...The digital assets that are integrated into media production at one end are as diverse as the communication channels and target groups that drive marketing at the other end. In this workflow, LaudertMediaPort® functions not just as a product information and media asset management system, but also as a command center in which all information is merged together in a media-neutral, article-based way and then made available after optimization. For your catalog production, content in your webshop, targeted mailings, POS, displays or other activities. The system will assist you across all departments for the duration of media production. Starting from advertisement planning to article selection and purchasing, from commissioning photos for product images down to designing page layouts and preparing data for web and print. – Currently available in up to 23 different languages, managed by more than 2000 users in more than 30 individual systems. – We report on a number of our successful projects and current news in our magazine.