There are many definitions of Web2Print, and many terms are used to describe it: Web2Publish, database publishing or e-business print. But what these all have in common is the idea that printed material can be transmitted, edited or created using the internet. With Web2Print software, companies create a bridge between individualization and automation for generating your advertising material. With the right Web2Print software, you can create a marketing platform that allows your sales partners to order personalized advertising material and POS media in corporate design. Print media can be intuitively edited in the system and then simply ordered at the click of a button. With the right Web2Print solution, companies are able to approach their target markets in a customized way and considerably simplify the creation of advertising materials. Clearly defined design requirements and the distribution of access and editing rights guarantee compliance with CI requirements at all times. Sales partners worldwide can access the Web2Print software, personalize printing templates and manage your advertising initiatives as needed.
Only you define the limits of your Web2Print software solution! To what extent can the users edit a printing template? For instance, is it only possible to enter the corresponding address of a given commercial partner, or is there also an option of uploading their own images into the Web2Print system? Give your sales partners free rein, or decide on a cost-saving, fully-automated workflow. We will be at your side to advise you during the selection and integration of your Web2Print software. Laudert is at your service as an experienced interface specialist for integrating the CHILI publisher into your existing infrastructure or an existing online shop. We are also happy to provide you with our in-house solution, LaudertPrintBase®. This program allows us to offer you an intuitive BSB Web2Print solution based on the CHILI publisher in combination with shop functions of OXID e-sales. You can find some of our Web2Print customer stories and current news in our magazine.