camel active: Infrastructure thought through to the end

19.01.2021

Smart processes from content production to the marketplace

With the takeover of the master license for camel active, the international fashion group Bültel ushered in a way of centralized control and lean production for the up-and-coming outdoor brand. A straightforwardness that the fashion company also consistently pursues in the establishment of the marketing infrastructure - and thinks through to the end in detail together with Laudert: a perfect example of synergy and efficiency.

camel active: Infrastruktur zu Ende gedacht

camel active & Laudert

Our synergies

Image design

Photography

Retouching

Product texts

Translation management

Software by Laudert

Content production by Laudert

HIGH-QUALITY CONTENT FOR E-COMMERCE

Content production is handled almost entirely by Laudert:

Brand-appropriate, modern visual language in the brand's casual look
High quality e-commerce photography
Image editing and retouching for the perfect picture
Emotional and sales-boosting product texts
Translation management for other languages

Three central systems

CENTRAL CONTROL THROUGH LaudertMediaPort®

The IT infrastructure consists of three central systems:

LaudertMediaPort®is the central hub as a PIM and DAM solution. Product information, attributes, descriptions and media are imported, held and routed out here
LaudertContentFlow® accompanies the photography process from editing and creation to approval and delivery to LaudertMediaPort®.
The camel active ERP provides article master data as well as prices and inventories

Various interfaces were programmed and implemented by Laudert-IT for the connection and integration of all systems.

Worldwide brand access

E-COMMERCE ABOUT SHOPS AND MARKETPLACES

With a Shopware webshop and Tradebytes TB.One system, customers worldwide can access camel active's fashion portfolio:

The Shopware store is designed for both web and mobile sales
TB.One ensures that product data and images are delivered according to the requirements of the connected marketplaces (e.g. About You, Otto, Zalando)

Laudert convinced us above all with its transparent, professional processes.

Mathias Preuss: "The goal of the project was to launch a B2C store for the camel active brand and to create the possibility of integrating marketplaces. All the infrastructure required for this was implemented in a total project duration of only about eight months.

Due to the short timeline, it was important for us to work with few, experienced service providers. Laudert convinced us above all with its transparent, professional processes. Accordingly, we also enjoyed working together on the initial project - the PIM integration and photography workflow subprojects were completed on time, in quality and on budget.

As a brand, it is important to us that our service providers develop an understanding of what makes us tick. It is of course an advantage to have a partner like Laudert at our side, who can accompany our data workflow from product photography to PIM from a single source. The short response times of our contact persons, who always supported us with know-how, were particularly pleasant in our collaboration.

With the new infrastructure, we are now able to scale backend processes - which is particularly important in view of our ambitious goals. These include topics around internationalization and the associated language management, but also the additional generation of interesting and appealing content in the medium term."

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