Content production is handled almost entirely by Laudert:
The IT infrastructure consists of three central systems:
Various interfaces were programmed and implemented by Laudert-IT for the connection and integration of all systems.
With a Shopware webshop and Tradebytes TB.One system, customers worldwide can access camel active's fashion portfolio:
Laudert convinced us above all with its transparent, professional processes.
Mathias Preuss: "The goal of the project was to launch a B2C store for the camel active brand and to create the possibility of integrating marketplaces. All the infrastructure required for this was implemented in a total project duration of only about eight months.
Due to the short timeline, it was important for us to work with few, experienced service providers. Laudert convinced us above all with its transparent, professional processes. Accordingly, we also enjoyed working together on the initial project - the PIM integration and photography workflow subprojects were completed on time, in quality and on budget.
As a brand, it is important to us that our service providers develop an understanding of what makes us tick. It is of course an advantage to have a partner like Laudert at our side, who can accompany our data workflow from product photography to PIM from a single source. The short response times of our contact persons, who always supported us with know-how, were particularly pleasant in our collaboration.
With the new infrastructure, we are now able to scale backend processes - which is particularly important in view of our ambitious goals. These include topics around internationalization and the associated language management, but also the additional generation of interesting and appealing content in the medium term."