Structure for digital content

Digital Asset Management (DAM)

We conquer virtual chaos

DAM software for
optimized data

We conquer data chaos using Digital Asset Management software. We identify, analyze and implement optimal DAM systems for our customers. In the process, we give structure to all kinds of digital content (such as images, graphics, videos, logos or text blocks) and make sure they can be found, managed and provided quickly and strategically across all communication channels.

The key to efficient and consistent data storage is meta data. The right DAM software assists with the central maintenance of this data in a browser-based software. This allows us not only to significantly reduce the effort required for data management but also to reinforce our customer's brand as they address their own customers with optimized content on all channels. One-of-a-kind experiences in the customer journey thanks to Digital Asset Management.

How to find the ideal DAM system

A DAM system is the central organization of all digital assets. By accumulating meta information, the DAM system facilitates rapid finding and sorting of digital content as well as the provision of content for all communication channels with optimized quality.

The requirements of companies are as diverse as the providers for digital asset management. We analyze our customer's needs and provide in-depth advice to select the right software, whether our intuitive LaudertMediaPort^® or a system from one of our numerous IT partners such as CELUM or Contentserv.

With more than 90 media IT specialists, we implement DAM software in existing IT infrastructures while ensuring functional and efficient interfaces and smooth operation. We provide consultation and implementation.

References

Using LaudertMediaPort^®

Lloyd shoes makes product communication easier

Using our specially developed DAM software LaudertMediaPort^®, LLOYD Shoes has long benefited from the centralization of its product data, print media, logos, images and more The system acts as a control bridge for all communication projects: from campaign planning to first drafts and various approval processes all the way to exporting data for the online shop.