DAM System
Digital Asset Management (DAM): a structure for digital content
Digital Asset Management allows you to establish a structure within your data. It empowers you to conduct specific searches, manage and deploy your digital content (e.g. images, graphics, videos, logos or documents such as certificates, catalogues and brochures) across all communication channels quickly and efficiently – as well as store important metadata. DAM significantly reduces the effort required for data management and your customers benefit from a consistent customer journey.
We will analyse your needs, provide detailed advice on selecting the right DAM software and implement the system in your IT infrastructure for efficient and smooth use.
- Needs analysis:we will work with you to determine how a DAM system can improve your workflows and create a basis for decision-making.
- DAM selection:whether our intuitive in-house development LaudertMediaPort® or a system from one of our partners (e.g. Contentserv), we will identify the right DAM system for your application.
- Project management:we will implement your DAM solution in your system environment with the help of a clear project structure, agile approach and defined sub-goals.
- Asset migration:we will use automated tools to migrate your assets to your new DAM system – into a future of simple, intuitive management.
DAM: allowing your assets to unleash their full effect
Your DAM system represents the core structure of all your digital assets (making it the ideal partner system for your PIM). Adding metadata will not only enable you to categorise and search your digital content, but also deliver it in optimised quality across all communication channels. That means your assets will reach their location of deployment more quickly.
Transparent data
- centralised asset data
- detailed metadata
- retrievable at any time
Clean iplementation
- selection with concept
- agile approach
- user workshops
Intuitive software
- high clarity
- quick to find
- simple operation
Our Digital Asset Management services:
- Strategic consulting to identify the best system for you
- Expert system implementation
- Agile, iterative introduction via stringent project management
- Interfaces to data sources and systems
- Close collaboration with technology partners (e.g. Contentserv, for over 20 years)
- Innovative in-house developments (LaudertMediaPort®)
Ingo will be happy to advise you!
Ingo Keizers will talk to you about this topic in the context of holistic impactful product and brand communication.
